" When you think about all the security concerns, you know why there's some hesitation from everybody. "

Figma, Illustrator, Photoshop

BORN IN SF 🌎 AVAILABLE WORLDWIDE

magic

MAGIC

MAGIC

Sarah

VISIT WEBSITE

USABILITY SCORE CARDS

https://jinoro.xyz

Web3 Enthusiast

Jason

THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND

In a world where Web3 is dominated by clunky interfaces, it's easy to feel lost and overwhelmed by how complex this new age of cryptocurrency feels, and to

THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND

Generating Validator Signing Keys Identifying Withdrawal Keys to Deposit and Amount Signing and Producing Deposit Data File Signing Native “Deposit” Smart Contract to Stake Assigning Hot Wallet to Validator Signer Running Your Own Cloud Infrastructure

2 PROCESS

1 EXPERIENCE

2 PROCESS

1 EXPERIENCE

To understand people's motivations, I surveyed everybody from developers to enthusiasts to artists about their experience in Web3. To further learn about protocol staking as a whole, I spent time with blockchain developers and immersed myself in the world of crypto to understand its pain points.

RESULTS

Most users scored really high on the System Usability Scores, and the most common thought at the end was users kept wanting to do more. After they understood the core usage of the dApp, they could see the potential for what a simple interface could do for the general public.

TRUST THE PROCESS TRUST THE PROCESS TRUST THE PROCESS

Non-Custodial One-Click Staking Region Specific-Validator Selection Solo vs Pool Staking MEV and Tip Reward Collection

It's a high-stakes environment where mistakes can lead to financial loss or security breaches. This technical barrier to entry and the constant vigilance needed for security and performance turn away many who might otherwise be interested in staking, especially those without a strong technical background or the resources to manage these processes effectively.

MVP Feature Set

mailto:darrlau@gmail.com

CONTACT

CONTACT

reduces the complexity to single-click activation.

🎨 MY ROLE

NFT Artist

🛠️ TOOLS

Product Designer Brand Designer

LESS IS MORE

This is how we bring a solid user experience to Web3.

"The next big thing is the one that makes the last big thing usable."

MADE WITH ❤️ COPYRIGHT © 2023

Identify main frictions in Ethereum staking while having limited time and resources for user testing

TRUST THE PROCESS TRUST THE PROCESS TRUST THE PROCESS

Web3 Enthusiast

THE GOAL

Jinoro is here to simplify it all for the common retail and institutional investor -- it takes the pressure of needing to set up your own validator nodes, logging keys, and

overlook the promise and potential of a decentralized future.

As of today, we received our first Testnet deposit, the interface having successfully led a potential first customer through the entire user flow on their own. That in and of itself is very encouraging and I can't wait to see how this project grows from here!

I walked through several users through the prototype wireframes and Goerhli Testnet application when it went live. The results were really stellar!

🔑 🌎 🌊 👑

THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND THE BRAND

What makes staking so hard?

🔑 🔎 ✍️ 📝 🪪 🥵

GAIN CLARITY AS YOU GO

Home

After documenting the emotional journey of many Web3 natives, I understood that the technicalities can be overwhelming for any expert. It takes weeks of planning out the method of attack when it comes to a new protocol and Jinoro was no exception.

After coming up with the MVP features, I wanted to cut all the potential fat and bloat from the interface and focus on core functionality.

Automates the entire staking process, from generating keys to deploying validators Choose the region you want to anchor your Ethereum in Opt for total control over your stake or join others for collaborative rewards. One-Click collection of all rewards, from all validators.

My goal was to make the most minimal interface possible look as sleek and as simple as possible.

Jinoro serves as a one-click staking activation, doing everything from spinning up validator keys to seamlessly running the cloud infrastructure, abstracted away in a simple interface for the user.

USER RESEARCH

Currently, the adoption of Web3 is dependent on being technically savvy as well as shrewd and responsible. When you add onto the fact that the design landscape can make things feel even more confusing, it's no wonder why this industry struggles to become mainstream.

" This is the new world. We gotta learn to adapt and bring everybody along for the ride with us. "

DEFINING THE PROBLEM

EXPLORING YOUR ASSETS

I wanted a clean dashboard that embraced simplicity, it should be a place where users felt a pleasant peace, rather than feel like they were on the ground floor of Nasdaq, screaming at other traders.

I kept the design ethos the same throughout the major staking functions. We show only buttons that are considered necessities and we abstracted away everything else so users could focus on the main functionality here: staking made easy.

TRUST THE PROCESS TRUST THE PROCESS TRUST THE PROCESS

" We just gotta make everything simpler. It's too much this and that. I can't keep up with all this stuff. "

--Blake Ross

The designs were a huge hit! Most newcomers, retail & institutional investors remarked on how beautiful the designs were. They felt a professionalism and modernness to the design not previously seen in web3 dApps.

A process as precise and daunting as a lockpick crafting a master key. Time-consuming, with the added pressure of ensuring asset security. Plainly, confusing and error-prone at every step. A single misstep can lead to significant setbacks or financial loss. Do you have constant vigilance? You'll need it. Technical know-how, constant maintenance, and active maintenance. 24/7.

Create a solution that eliminates pain points and confusion pitfalls in way that feels pleasant and easy to use

Tommy

EMPATHIZING

01. 02. 03. 04. 05. Bonus